Green Business Strategy

Course Description

Course Overview: https://youtu.be/g-pt2Q4UhT4 The global environment will continue to degrade until there are significant changes in business practices. In this course, we look at how some firms are responding positively to environmental concerns with new strategies. We look at 'best practices' of companies across countries and industries from different perspectives. We introduce a very helpful framework to structure your thinking about environment and business strategy. We explore why current destructive business practices are so 'sticky' and resistant to change. You don’t have to be an environmentalist or a tree-hugger to benefit from this course. Businesses should respond to change, environment is one of these changes. If you have an interest in the environment and some understanding of business strategy then this course should be useful to you.

The information used on this page is how each course is described on the Coursera platform.