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$99

Pricing Strategy in Practice

Created by -

Jean Manuel Izaret,Ronald T. Wilcox,Thomas Kohler
,
BCG & University of Virginia

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English

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Overview

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price-and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses-from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics-you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.

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USD 99

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Type: Online

This course includes

  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

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course image

USD 99

provider image

Type: Online

This course includes

  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

Taken this course?

Share your experience with other students

Share

Add Review

Pricing Strategy in Practice

Created by -

Jean Manuel Izaret,Ronald T. Wilcox,Thomas Kohler
,
BCG & University of Virginia

0.00

(0 ratings)

All Levels

Start Date: February 23rd 2021

Course Description

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price-and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses-from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics-you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.

The information used on this page is how each course is described on the Coursera platform.

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About the Instructor

Jean Manuel Izaret,Ronald T. Wilcox,Thomas Kohler,BCG & University of Virginia

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