Logo

$79

Pricing Strategy

Created by -

Martin Boehm
,
IE Business School

0.00

(0 ratings)

English

Wishlist

Overview

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product.

course image

USD 79

provider image

Type: Online

This course includes

  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

Taken this course?

Share your experience with other students

Share

Add Review

course image

USD 79

provider image

Type: Online

This course includes

  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

Taken this course?

Share your experience with other students

Share

Add Review

Pricing Strategy

Created by -

Martin Boehm
,
IE Business School

0.00

(0 ratings)

All Levels

Start Date: February 23rd 2021

Course Description

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product.

The information used on this page is how each course is described on the Coursera platform.

Course Structure

Tags

Mark Complete


About the Instructor

Martin Boehm,IE Business School

No Reviews at this moment.

Explore Skillqore

Skillqore Newsletter

Keep me up to date with content, updates, and offers from Skillqore


Copyright © 2020 Skillqore, Inc. All Rights Reserved.