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$49

Sales & Marketing Alignment

Created by -

Nelson Yoshida,Cesar Rodrigues,Samantha Mazzero
,
Fundação Instituto de Administração

0.00

(0 ratings)

English

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Overview

Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. We also mentioned that strategy and sales integration can be supported by marketing functions. The discussions then went through sales strategy supported by intelligence analysis (Course 2), sales models and frameworks to support sales planning (Course 3). By the consequence, at this point of this specialization, you are in a good position to go further in the sales planning and management functions. And this is the moment to tackle one of the biggest challenges that most sales professionals must address with diligence – Sales & Marketing Alignment. The primary learning outcome of this course is to prepare you to apply concepts to support this alignment, with prescriptions and recommendations that contribute to improving the alignment. The improvement in the knowledge, competencies, and skills regarding sales & marketing alignment will contribute to increasing the potential for value creation from a strategic sales planning approach.

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USD 49

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Type: Online

This course includes

  • Approx. 15 hours to complete
  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

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course image

USD 49

provider image

Type: Online

This course includes

  • Approx. 15 hours to complete
  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

Taken this course?

Share your experience with other students

Share

Add Review

Sales & Marketing Alignment

Created by -

Nelson Yoshida,Cesar Rodrigues,Samantha Mazzero
,
Fundação Instituto de Administração

0.00

(0 ratings)

All Levels

Start Date: February 10th 2021

Course Description

Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. We also mentioned that strategy and sales integration can be supported by marketing functions. The discussions then went through sales strategy supported by intelligence analysis (Course 2), sales models and frameworks to support sales planning (Course 3). By the consequence, at this point of this specialization, you are in a good position to go further in the sales planning and management functions. And this is the moment to tackle one of the biggest challenges that most sales professionals must address with diligence – Sales & Marketing Alignment. The primary learning outcome of this course is to prepare you to apply concepts to support this alignment, with prescriptions and recommendations that contribute to improving the alignment. The improvement in the knowledge, competencies, and skills regarding sales & marketing alignment will contribute to increasing the potential for value creation from a strategic sales planning approach.

The information used on this page is how each course is described on the Coursera platform.

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About the Instructor

Nelson Yoshida,Cesar Rodrigues,Samantha Mazzero,Fundação Instituto de Administração

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