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$69

Strategic management: Be competitive

Created by -

Associate Professor Ralf Wilden
,
Macquarie University

0.00

(0 ratings)

English

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Overview

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.

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USD 69

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Type: Online

This course includes

  • Approx. 9 hours to complete
  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

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course image

USD 69

provider image

Type: Online

This course includes

  • Approx. 9 hours to complete
  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

Taken this course?

Share your experience with other students

Share

Add Review

Strategic management: Be competitive

Created by -

Associate Professor Ralf Wilden
,
Macquarie University

0.00

(0 ratings)

All Levels

Start Date: February 10th 2021

Course Description

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.

The information used on this page is how each course is described on the Coursera platform.

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About the Instructor

Associate Professor Ralf Wilden,Macquarie University

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