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$79

Strategic Self-Marketing and Personal Branding

Created by -

Dr. Valeri Chukhlomin,Dr. Michele Forte,Dr. John M. Beckem II,Amy Giaculli
,
The State University of New York

0.00

(0 ratings)

English

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Overview

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").

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USD 79

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Type: Online

This course includes

  • Approx. 11 hours to complete
  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

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course image

USD 79

provider image

Type: Online

This course includes

  • Approx. 11 hours to complete
  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

Taken this course?

Share your experience with other students

Share

Add Review

Strategic Self-Marketing and Personal Branding

Created by -

Dr. Valeri Chukhlomin,Dr. Michele Forte,Dr. John M. Beckem II,Amy Giaculli
,
The State University of New York

0.00

(0 ratings)

All Levels

Start Date: February 10th 2021

Course Description

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").

The information used on this page is how each course is described on the Coursera platform.

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About the Instructor

Dr. Valeri Chukhlomin,Dr. Michele Forte,Dr. John M. Beckem II,Amy Giaculli,The State University of New York

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