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$95

Viral Marketing and How to Craft Contagious Content

Created by -

Jonah Berger
,
University of Pennsylvania

0.00

(0 ratings)

English

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Overview

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

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USD 95

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Type: Online

This course includes

  • Approx. 4 hours to complete
  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

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course image

USD 95

provider image

Type: Online

This course includes

  • Approx. 4 hours to complete
  • Earn a Certificate upon completion
  • Start instantly and learn at your own schedule.

Taken this course?

Share your experience with other students

Share

Add Review

Viral Marketing and How to Craft Contagious Content

Created by -

Jonah Berger
,
University of Pennsylvania

0.00

(0 ratings)

All Levels

Start Date: February 10th 2021

Course Description

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

The information used on this page is how each course is described on the Coursera platform.

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About the Instructor

Jonah Berger,University of Pennsylvania

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