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Molly Crockett: Beware neuro-bunk

Molly Crockett: Beware neuro-bunk

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Created by

TED

All Levels

Created by

TED

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Posted on December 15th 2012

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English

|

11m

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Overview

Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these 'neuro-enhancements' are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

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